Xbox Game Pass Incentive Program and Marketing Guidance Resource Center for Windows-Based Gaming Devices

Created Date: 2019-12-20 |  Last Modified: 2024-02-22

Applies to: Microsoft Game Pass Program

Updated to include 2024 Sizzle Reels featuring gameplay of new and core game titles.

Updated February 20, 2024

Updated to include 2024 bladed key art with new game titles.

Updated February 12, 2024

Updated to include marketing assets for Persona 3 Reload.

Updated February 09, 2024

Updated to include marketing assets for Assassin's Creed Valhalla.

Updated January 31, 2024

Updated to include marketing assets for Palworld.

Updated January 18, 2024

Updating Program Resources to provide PY24 XBOX Game Pass Incentive Program Letter.

Updated December 20, 2023

Updated to include Far Cry 6 game assets for marketing Game Pass.

Updated November 17, 2023

Updated to include Persona 5 Tactica game assets.

Updated November 07, 2023

Updated to include Dead Space marketing assets.

Updated November 06, 2023

Updated to include game marketing assets for Gotham Knights and Wild Hearts.

Updated November 03, 2023

Updated to include Football Manager 2024 (PC version).

Updated October 30, 2023

Updated to remove Party Animals marketing assets from OEM PC use, as Party Animals is not available to play locally on PCs. Also removing Non-Windows Cloud Gaming tab/Cloud Gaming Device content tab to only featured Windows/PC Advanced Device content.

Updated October 20, 2023

Updated to include Cities: Skylines II marketing assets.

Updated October 11, 2023

Updated to include new game marketing assets for: Lies of P, Payday 3, Quake 2: Remastered.

Updated October 09, 2023

Marketing Execution Guide updated to include S-mode disclaimer requirements for packaging and POS - Print only.

Updated October 06, 2023

Updated to include key art assets for Forza Motorsport.

Updated October 03, 2023

Updated to include Party Animals game marketing assets.

Updated August 23, 2023

Updated to include assets for games - Exoprimal and The Texas Chainsaw Massacre.
Updated to include new fall key art - including Starfield and Forza Motorsport.

Updated July 28, 2023

Updated to include Car Mechanic Simulator 2021 marketing assets and Need for Speed Unbound marketing assets.

Updated July 25, 2023

Updated to detail AMD exclusivity to Starfield Assets- Expanded.

Updated July 19, 2023

Starfield assets removed due to AMD exclusivity.

Updated July 14, 2023

Updated to include marketing assets for Starfield.

Updated June 08, 2023

Updated to include Starfield key art assets.

Updated May 09, 2023

Updated to include new gaming assets for Hi-Fi Rush, Ghostwire: Tokyo, League of Legends, Legends of Runetweea, Teamfight Tactics & VALORANT.

Updated April 28, 2023

Updated to include marketing assets for Minecraft Legends and Marketing Execution Guide for Smart TV OEMs.

Updated April 18, 2023

Updated to include new gaming assets for Guilty Gear Strive, Madden NFL 23 and Wo Long Fallen Dynasty.

Updated April 07, 2023

Updated to include Civilization 6 gaming assets.

Updated March 31, 2023

Updated to include assets for Redfall.

Updated March 24, 2023

A communication is available for partners which provides information on the updated dates for the Program Year 2022. This can be found in the “Game Pass Program Overview” tab along with the updated Program Letter 2022 (October 1, 2021- September 30, 2023).

Updated March 20, 2023

New 2023 PC OEM Game Pass Marketing Execution Guide (MEG): -New Document Layout- by device and cloud market scenarios -Updated Product Messaging and Legal Disclosures New to DPC: -New Key Art Featuring New Game Titles -New Page/Tabs Layout- by device and cloud market scenarios, to match the MEG.

Updated February 7, 2023

Updated to include assets for Dune Spice Wars.

Updated January 10, 2023

Updated to include assets for Warhammer 40,000: Darktide.

Updated January 06, 2023

Updated to include assets for Riot Games.

Updated October 24, 2022

Updated to include assets for The Walking Dead The Complete First Season and assets for The Walking Dead The Complete Second Season.

Updated October 10, 2022

Updated to include assets for Two Point Campus and Valheim.

Updated October 05, 2022

Updated to include assets for Zombie Army 4: Dead War And 7 Days to Die.

Updated October 04, 2022

Microsoft Flight Simulator clickable link updated to the downloadable assets.

Updated September 29, 2022

Updated to include assets for Dead Space 2 & 3.

Updated September 27, 2022

Update to include assets for Assassin's Creed Odyssey.

Updated September 14, 2022

Updated to include assets for Doom Eternal, The Evil Within and The Evil Within 2.

Updated September 09, 2022

Updated to include assets for Immortal Fenyx Rising.

Updated September 02, 2022

Grounded clickable link updated to the downloadable assets.

Updated August 31, 2022

Updated to include assets for Turbo Golf Racing, Watch Dogs 2, Ghost Recon Wildlands and State of Decay 2.

Updated August 25, 2022

Updated to include assets for Madden NFL 22, Need for Speed Hot Pursuit Remastered, Skate 3, Plants vs Zombies Warfare 2, and Star Wars Battlefront II. Battlefield V clickable link updated to the downloadable assets.

Updated August 18, 2022

The Sims 4 clickable link updated to the downloadable assets.
Need for Speed Heat link updated to the downloadable assets.

Updated August 12, 2022

Updated to include assets for Far Cry 5.

Updated August 05, 2022

Updated to include assets for A Plague Tale: Requiem.

Updated July 28, 2022

Update to remove Knock out City as it is not in the catalog.

Updated July 26, 2022

Updated to remove FY22.
Update title to call the page “Xbox Game Pass Incentive Program Resource Center”.
Update “Xbox Game pass for PC” to “Xbox Game Pass Incentive Program”.

Updated July 21, 2022

Updated to reflect the validity period of the program letter.

Updated February 03, 2022

Updated to include PC Game Pass Logos for Korea market only.

Updated December 23, 2021

Updated to include assets for Football Manager 2022.

Updated December 09, 2021

Updated to include Holiday Social Video Downloads and standalone Minecraft PC Bundle Holiday Social Video Downloads for High Spec Cloud and Non-Cloud Markets.

Updated December 06, 2021

Updated to include Holiday Social Video Downloads for High Spec Cloud Markets.

Updated November 17, 2021

Updated to include assets for Minecraft PC Bundle.

Updated November 15, 2021

Updated to include link to FY22 Price List and Product Terms.

Updated October 28, 2021

Updated to include assets for Dragon Quest Builders 2.

Updated October 26, 2021

Updated to include assets for 12 Minutes.

Updated October 13, 2021

Updated to include gaming assets for: Among Us, Donut County and Spiritfarer. A new version of the Marketing Execution Guide has been uploaded to include support to the Xbox Game Pass for PC Bounty Program.

Updated October 05, 2021

Updated to contain FY22 Xbox Game Pass Game Title Assets by Device.

Updated September 22, 2021

Updated to include FY22 new program materials.

Updated September 07, 2021

Updated to include FY22 Key Art Marketing Assets.

Updated September 06, 2021

Added FY22 Program Letter to ‘FY22 Game Pass Program Overview’ tab.

Updated August 27, 2021

Updates to comms page for FY22.

Updated July 26, 2021

Updated to include assets for Knockout City and Battlefield V.

Updated July 23, 2021

Updated to include assets for Need 4 Speed: Hot Pursuit Remastered.

Updated July 22, 2021

Updated to include assets for The Sims 4.

Updated July 09, 2021

This page has been updated with FY21 and FY22 resources.

Updated April 09, 2021

Updated to include Bethesda and DOOM Eternal key art assets.

Updated April 08, 2021

Updated to include assets for Fallout 76 and Dishonored 2.

Updated April 06, 2021

Updated to include assets for Pillars of Eternity 2.

Updated March 26, 2021

Updated to include Xbox Game Pass Brand Guidelines.

Updated February 03, 2021

Updated to include new video; XGP for PC Guided Tour Video.

Updated January 11, 2020

Updated to include assets for Halo 4.

Updated December 28, 2020

Updated to include assets for Day of Tentacle.

Updated December 24, 2020

Updated to include assets for Full Throttle.

Updated November 20, 2020

Updated to include asset with instructions on how to claim Xbox Game Pass for PC.

Updated November 19, 2020

Updated to include assets for Grim Fandango.

Updated to include assets for Battletoads.

Updated November 3, 2020

Updated to include localized (EMEA) "accolade" assets for Flight Simulator.

Updated October 14, 2020

Updated to include assets for Age of Empires III: Definitive Edition.

Updated October 6, 2020

Updated to include English only "accolade" assets for Flight Simulator.

Updated September 28, 2020

Updated to include assets for Halo 3: ODST.

Updated September 17, 2020

Updated to include assets for Wasteland 3.

Updated September 11, 2020

Updated to include assets for Tell Me Why.

Updated August 24, 2020

Updated to include Xbox Application Video.

Updated August 20, 2020

Updated to include localized Game Pass Key Art files.

Updated August 11, 2020

Updated to include assets for Flight Simulator.

Updated July 28, 2020

Updated to include assets for Grounded.

Updated July 28, 2020

Adding Halo 2 Anniversary and Halo 3 Content Collections.

Updated June 19, 2020

Updated to reflect the latest Xbox Game Pass for PC marketing execution guidelines. 

Updated June 1, 2020

Updated to include Minecraft: Dungeons assets.

Updated May 29, 2020

Updated to include Game Pass Brand Guidelines.

Updated April 24, 2020

Adding Gears Tactics Marketing assets in a new content collection.

Updated April 9, 2020

Updated with Bleeding Edge and State of Decay 2 assets.

Updated March 31, 2020

Updated with Xbox App Screenshots for use in marketing materials in support of the Xbox Game Pass for PC Bounty Program.

Updated March 9, 2020

Added Gaming Assets.

Download the Xbox Game Pass Incentive Program marketing assets. These assets are only available for use by OEMs to promote devices bundled with Game Pass using Digital Attach. By downloading these assets, the OEM agrees to use them exclusively for marketing devices bundled with Game Pass. Please refer to the Xbox Game Pass Marketing Execution Guide, the Digital Attach Resource Center for execution requirements. Note that some gaming assets require approval.