Visus scales the USA Swimming website for millions of visitors with Azure

February 28, 2025

Founded in 1994, Visus is a technology consulting firm dedicated to helping organizations streamline operations and elevate customer experiences through innovative web development, scalable cloud solutions, and actionable business intelligence. A Microsoft partner since 2009—and a Cloud Solution Provider (CSP) since 2019—Visus works closely with customers to deeply understand their businesses, help plan their strategies, and bring digital transformations to life.

“Being a partner with Microsoft helped us from the get-go,” said Michael Daoud, Founder and CEO of Visus. “We've been [working] in Microsoft Azure for several years now, and getting the Azure credits as a partner early on really helped us come up to speed and learn Azure.”

Their vast knowledge and experience with Azure made all the difference for USA Swimming in the lead-up to the world’s biggest sporting event: the Olympics.

Website-crashing waves of traffic

Based in Colorado Springs, Colorado, USA Swimming is the national governing body for the sport of swimming in the United States. With 380,000 members and 2,700 member clubs, the organization serves everyone from athletes and coaches to officials and volunteers.

For USA Swimming, their website is the go-to source for members and non-members alike to access the latest news, event details, competition results, ticketing information, marketing resources, and training tips. Previously, during major events—like the Olympic trials—the website would be inundated with waves of new visitors, resulting in repeated site crashes.

Teaming up for success

USA Swimming has a small internal team that handles the regular servicing of technology—so partnering with Visus freed them to focus on their actual work, while the Visus team took care of the rest.

“One of the main advantages of working with Visus was it gave us access to more developers and specialized resources that we didn't have internally,” Grosser said. “Once we got going, the relationship allowed our team to stay primarily focused on the day-to-day servicing of our existing technology while Visus helped us with the development work of the special project.”

With the Visus team fully focused on what they do best—managing the planning and process from end to end—Grosser and his team didn’t have to worry about any details falling through the technical cracks. “From a project management standpoint, it is one of the easiest projects that I’ve ever managed,” he said. “I was pleased with the upfront preparation; that led to zero surprises throughout the project and a very successful implementation.”

Above and beyond the technology

As customers like USA Swimming continue to turn to Visus for support, Visus will continue to lean on the tools, resources, and skilling opportunities through the Microsoft AI Cloud Partner Program to keep learning and growing their expertise. “With the CSP [partner] offering, you can tailor it any which way you want—which really is a big benefit not only for us but the end customer when they want to put a solution together,” said Daoud. “They can grow into the solution as their business grows. That scalability piece and breadth of cloud services—that's the beauty of Azure.”

Visus doesn't just specialize in the technical, though; they go above and beyond migrations and implementations to serve as a trusted advisor for their customers. Between their in-depth knowledge and the benefits they’ve unlocked as a CSP partner—along with the support and power of Microsoft technology—Visus equips customers for success at every stage of the digital transformation journey.

“At the end of the day, we are consultants and advisors, and we love understanding our clients’ businesses to be able to give the best solution that they need,” said Daoud. “Being [a CSP partner], having access to all the [features] in Azure, and learning more through it—I think that by itself will allow us to scale and meet other companies’ demands and needs and be able to take their businesses to the next level and provide them with a competitive advantage.”