Our guest contributor for today’s blog is David Gordon, Senior Director, Partner Marketing Power Platform & ISV.

Today’s customers are making significant investments in the latest AI and automation technology. As these tools continue to develop, they offer IT leaders the opportunity to transform their organizations by minimizing menial or repetitive tasks for staff, who can then focus their time on other pursuits that drive innovation. As a part of Microsoft Power Platform, our Power Automate offering has the capabilities that many customers are looking for and provides a pathway for partners to reach more customers.

Power Automate is a service that empowers customers to create automated workflows between apps and services to synchronize files, get notifications, collect data, and more. It also integrates the latest AI models for text generation, prediction, sentiment analysis, and many other capabilities. To help you communicate the value of this platform to your customers, we are excited to announce the new Power Automate campaign-in-a-box, now available for download. Partners can find this campaign in the Partner Marketing Center, a digital content library of ready-to-go, solutions-specific marketing, sales, and readiness materials available to all partners in the Microsoft Cloud Partner Program. Featuring in-depth campaign execution guidance and accompanying assets, the included resources will help you promote your business and generate demand.

The state of customer investment

We are seeing a measurable trend of customers investing in AI and process automation. According to The Total Economic Impact™ of Power Automate commissioned study conducted by Forrester Consulting, Power Automate helps customers achieve a 199% ROI over three years, can lead a 27.4% reduction in errors, and has a 25.1% faster time value realization versus other solution alternatives. Beyond these business impacts, leaders are also seeing improvements to the employee experience as team members engage AI tools to boost their productivity, sense of fulfillment, and creative capacity for innovation.

Understanding why automation is growing as a business priority — and how it impacts buying behavior — can inform your own sales strategy. Customer investment in this technology is only likely to increase as tools become more refined, and we are empowering partners to step into this opportunity with the new Power Automate campaign-in-a-box.

Power Automate Campaign in a Box – now available

Available now in Partner Marketing Center, this campaign comes with targeting and message guidance, assets, and email templates to aid you in creating a marketing campaign for Power Automate solutions. Partners can learn to effectively generate demand by referencing the Power Automate Whitepaper for step-by-step full-funnel campaign execution guidance.

Partners are trusted advisors

This campaign is effective because of your unique, trusted relationship with customers. Your specialized knowledge, combined with a close connection to Microsoft, means that you are best suited to advise on the efficiency-boosting value of automation technology. Partners can further demonstrate their credibility to potential buyers by displaying relevant Solutions Partner designations, specializations, or other attestations in the commercial marketplace.

Now, you can make Power Platform a core part of your value offering by leveraging this campaign-in-a-box. Many partners are growing their Dynamics 365, Modern Work, App Development, and Digital Transformation businesses by building on customers’ interest in our low-code solutions. These tools based in automation and AI represent the forward-looking innovation that we celebrate in the Microsoft Cloud Partner Program, and we are committed to working alongside our partners as they develop this area of practice. Together, we can help our customers achieve a new way of working.


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