Marketing Investment Proof of Execution (POE)

Created 2021-07-01 |  Last Modified 2021-07-01


Applies to: Publicly Available

Update Summary July 01, 2021 - New POE examples for marketing activity tactics including campaign reports as acceptable POE.

When Microsoft issues you a purchase order (PO) for marketing activities, you’ll also receive a program letter (or statement of work (SOW), specific to those activities. This will tell you if POE is required for this engagement and provide examples of appropriate POE for the activities in question.