Surface Reseller Alliance Program

Understand the requirements and benefits of our Surface commercial reseller tiers.

Program benefits

The following table outlines the benefits to you, your teams, and your organization.

		Bronze	Silver	Gold	Platinum
Pricing Programs	Deal Registration Based Benefits	X	X	X	X
Incentives	Access to Special Pricing Program Eligible for Base Rebate Program Eligible for Accelerated Growth Incentive Eligible for Co-Marketing Fund Accrual	X Level 1	X Level 2 X	X Level 3 X X	X Level 3 X X
Customer Acquisition	Deal Registration New Customer Acquisition Bonus	X	X	X	X
Sales Enablement	Online training and collateral Repository of Co-Brand Ready Sales Materials Demo units at a reduced price	X X X	X X Increased qty	X X Increased qty	X X Increased qty
Relationship and Support	Microsoft Partner Development Manager Early product disclosures Access to Market Development Funds (at local discretion) ECIF Funding for Qualified Opportunities Support from Surface Co-op Marketing Advisors	X X	X X	Priority Priority Priority X X X	X X Priority X X X
Marketing Resources	Automated Content Marketing Repository of Co-Brand Ready Marketing Materials Customized Digital Campaigns/Marketing Resources Bi-Annual Marketing Planning Guidance	X X X	X X X	X X X	X X X X
Technical Readiness	Microsoft Partner Technical Specialist Support Technical training and documentation	X	X	priority X	X X


Pricing Programs	Deal Registration Based Benefits
Incentives	Access to Special Pricing Program Eligible for Base Rebate Program Eligible for Accelerated Growth Incentive Eligible for Co-Marketing Fund Accrual
Customer Acquisition	Deal Registration New Customer Acquisition Bonus
Sales Enablement	Online training and collateral Repository of Co-Brand Ready Sales Materials Demo units at a reduced price
Relationship and Support	Microsoft Partner Development Manager Early product disclosures Access to Market Development Funds (at local discretion) ECIF Funding for Qualified Opportunities Support from Surface Co-op Marketing Advisors
Marketing Resources	Automated Content Marketing Repository of Co-Brand Ready Marketing Materials Customized Digital Campaigns/Marketing Resources Bi-Annual Marketing Planning Guidance
Technical Readiness	Microsoft Partner Technical Specialist Support Technical training and documentation
Bronze
Pricing Programs	X
Incentives	X Level 1
Customer Acquisition	X
Sales Enablement	X X X
Relationship and Support	X X
Marketing Resources	X X X
Technical Readiness	X
Silver
Pricing Programs	X
Incentives	X Level 2 X
Customer Acquisition	X
Sales Enablement	X X Increased qty
Relationship and Support	X X
Marketing Resources	X X X
Technical Readiness	X
Gold
Pricing Programs	X
Incentives	X Level 3 X X
Customer Acquisition	X
Sales Enablement	X X Increased qty
Relationship and Support	Priority Priority Priority X X X
Marketing Resources	X X X
Technical Readiness	priority X
Platinum
Pricing Programs	X
Incentives	X Level 3 X X
Customer Acquisition	X
Sales Enablement	X X Increased qty
Relationship and Support	X X Priority X X X
Marketing Resources	X X X X
Technical Readiness	X X

FY25 Surface PC Reseller Alliance Program requirements

		Bronze	Silver	Gold	Platinum
Contract		Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership	Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership	Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership	Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership
Revenue Based on MSRP Market Category 1	Japan United Kingdom United States	$500K TTM**	$1M TTM**	$2.5M TTM**	$50M TTM**
Revenue Based on MSRP Market Category 2	Austria Australia Belgium Bulgaria Canada China Croatia Czech Republic Denmark Estonia Finland France Germany Hungary Ireland Italy Latvia Lithuania Luxembourg Netherlands New Zealand Norway Poland Portugal Romania Slovakia Spain Sweden Switzerland	$300K TTM**	$700K TTM**	$1.5M TTM**	$30M TTM**
Revenue Based on MSRP Market Category 3	Bahrain Cyprus Egypt Greece Hong Kong India Korea Kuwait Malaysia Malta Mexico Oman Philippines Puerto Rico Qatar Saudi Arabia Singapore South Africa Taiwan Thailand UAE Vietnam	$200K TTM**	$500K TTM**	$750K TTM**	$20M TTM**


Contract
Revenue Based on MSRP Market Category 1	Japan United Kingdom United States
Revenue Based on MSRP Market Category 2	Austria Australia Belgium Bulgaria Canada China Croatia Czech Republic Denmark Estonia Finland France Germany Hungary Ireland Italy Latvia Lithuania Luxembourg Netherlands New Zealand Norway Poland Portugal Romania Slovakia Spain Sweden Switzerland
Revenue Based on MSRP Market Category 3	Bahrain Cyprus Egypt Greece Hong Kong India Korea Kuwait Malaysia Malta Mexico Oman Philippines Puerto Rico Qatar Saudi Arabia Singapore South Africa Taiwan Thailand UAE Vietnam
Bronze
Contract	Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership
Revenue Based on MSRP Market Category 1	$500K TTM**
Revenue Based on MSRP Market Category 2	$300K TTM**
Revenue Based on MSRP Market Category 3	$200K TTM**
Silver
Contract	Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership
Revenue Based on MSRP Market Category 1	$1M TTM**
Revenue Based on MSRP Market Category 2	$700K TTM**
Revenue Based on MSRP Market Category 3	$500K TTM**
Gold
Contract	Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership
Revenue Based on MSRP Market Category 1	$2.5M TTM**
Revenue Based on MSRP Market Category 2	$1.5M TTM**
Revenue Based on MSRP Market Category 3	$750K TTM**
Platinum
Contract	Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership
Revenue Based on MSRP Market Category 1	$50M TTM**
Revenue Based on MSRP Market Category 2	$30M TTM**
Revenue Based on MSRP Market Category 3	$20M TTM**

Recommended but not required Training/Assessments***

Surface AI PCs built for business
Copilot+ PCs from Surface for Business
Surface Solution ExpertPath
Surface Technical ExpertPath
Surface Hub ExpertPath

Microsoft AI Cloud Partner Program Member Status is available free of charge
**TTM = Trailing Twelve Months MSRP Revenue
***Require ExpertZone account

FY25 Surface Hub Reseller Alliance Program requirements

		Bronze	Silver	Gold	Platinum
Contract		Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership	Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership	Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership	Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership
Revenue Based on MSRP Market Category 1	Japan United Kingdom United States	$500K TTM**	$1M TTM**	$2.5M TTM**	$50M TTM**
Revenue Based on MSRP Market Category 2	Austria Australia Belgium Bulgaria Canada China Croatia Czech Republic Denmark Estonia Finland France Germany Hungary Ireland Italy Latvia Lithuania Luxembourg Netherlands New Zealand Norway Poland Portugal Romania Slovakia Spain Sweden Switzerland	$300K TTM**	$700K TTM**	$1.5M TTM**	$30M TTM**
Revenue Based on MSRP Market Category 3	Bahrain Cyprus Egypt Greece Hong Kong India Korea Kuwait Malaysia Malta Mexico Oman Philippines Puerto Rico Qatar Saudi Arabia Singapore South Africa Taiwan Thailand UAE Vietnam	$200K TTM**	$500K TTM**	$750K TTM**	$20M TTM**


Contract
Revenue Based on MSRP Market Category 1	Japan United Kingdom United States
Revenue Based on MSRP Market Category 2	Austria Australia Belgium Bulgaria Canada China Croatia Czech Republic Denmark Estonia Finland France Germany Hungary Ireland Italy Latvia Lithuania Luxembourg Netherlands New Zealand Norway Poland Portugal Romania Slovakia Spain Sweden Switzerland
Revenue Based on MSRP Market Category 3	Bahrain Cyprus Egypt Greece Hong Kong India Korea Kuwait Malaysia Malta Mexico Oman Philippines Puerto Rico Qatar Saudi Arabia Singapore South Africa Taiwan Thailand UAE Vietnam
Bronze
Contract	Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership
Revenue Based on MSRP Market Category 1	$500K TTM**
Revenue Based on MSRP Market Category 2	$300K TTM**
Revenue Based on MSRP Market Category 3	$200K TTM**
Silver
Contract	Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership
Revenue Based on MSRP Market Category 1	$1M TTM**
Revenue Based on MSRP Market Category 2	$700K TTM**
Revenue Based on MSRP Market Category 3	$500K TTM**
Gold
Contract	Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership
Revenue Based on MSRP Market Category 1	$2.5M TTM**
Revenue Based on MSRP Market Category 2	$1.5M TTM**
Revenue Based on MSRP Market Category 3	$750K TTM**
Platinum
Contract	Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership
Revenue Based on MSRP Market Category 1	$50M TTM**
Revenue Based on MSRP Market Category 2	$30M TTM**
Revenue Based on MSRP Market Category 3	$20M TTM**

Recommended but not required Training/Assessments***

Surface AI PCs built for business
Copilot+ PCs from Surface for Business
Surface Solution ExpertPath
Surface Technical ExpertPath
Surface Hub ExpertPath

Microsoft AI Cloud Partner Program Member Status is available free of charge
**TTM = Trailing Twelve Months MSRP Revenue
***Require ExpertZone account

SRA Program benefits

Program benefits

The following table outlines the benefits to you, your teams, and your organization.

		Bronze	Silver	Gold	Platinum
Pricing Programs	Deal Registration Based Benefits	X	X	X	X
Incentives	Access to Special Pricing Program Eligible for Base Rebate Program Eligible for Accelerated Growth Incentive Eligible for Co-Marketing Fund Accrual	X Level 1	X Level 2 X	X Level 3 X X	X Level 3 X X
Customer Acquisition	Deal Registration New Customer Acquisition Bonus	X	X	X	X
Sales Enablement	Online training and collateral Repository of Co-Brand Ready Sales Materials Demo units at a reduced price	X X X	X X Increased qty	X X Increased qty	X X Increased qty
Relationship and Support	Microsoft Partner Development Manager Early product disclosures Access to Market Development Funds (at local discretion) ECIF Funding for Qualified Opportunities Support from Surface Co-op Marketing Advisors	X X	X X	Priority Priority Priority X X X	X X Priority X X X
Marketing Resources	Automated Content Marketing Repository of Co-Brand Ready Marketing Materials Customized Digital Campaigns/Marketing Resources Bi-Annual Marketing Planning Guidance	X X X	X X X	X X X	X X X X
Technical Readiness	Microsoft Partner Technical Specialist Support Technical training and documentation	X	X	priority X	X X


Pricing Programs	Deal Registration Based Benefits
Incentives	Access to Special Pricing Program Eligible for Base Rebate Program Eligible for Accelerated Growth Incentive Eligible for Co-Marketing Fund Accrual
Customer Acquisition	Deal Registration New Customer Acquisition Bonus
Sales Enablement	Online training and collateral Repository of Co-Brand Ready Sales Materials Demo units at a reduced price
Relationship and Support	Microsoft Partner Development Manager Early product disclosures Access to Market Development Funds (at local discretion) ECIF Funding for Qualified Opportunities Support from Surface Co-op Marketing Advisors
Marketing Resources	Automated Content Marketing Repository of Co-Brand Ready Marketing Materials Customized Digital Campaigns/Marketing Resources Bi-Annual Marketing Planning Guidance
Technical Readiness	Microsoft Partner Technical Specialist Support Technical training and documentation
Bronze
Pricing Programs	X
Incentives	X Level 1
Customer Acquisition	X
Sales Enablement	X X X
Relationship and Support	X X
Marketing Resources	X X X
Technical Readiness	X
Silver
Pricing Programs	X
Incentives	X Level 2 X
Customer Acquisition	X
Sales Enablement	X X Increased qty
Relationship and Support	X X
Marketing Resources	X X X
Technical Readiness	X
Gold
Pricing Programs	X
Incentives	X Level 3 X X
Customer Acquisition	X
Sales Enablement	X X Increased qty
Relationship and Support	Priority Priority Priority X X X
Marketing Resources	X X X
Technical Readiness	priority X
Platinum
Pricing Programs	X
Incentives	X Level 3 X X
Customer Acquisition	X
Sales Enablement	X X Increased qty
Relationship and Support	X X Priority X X X
Marketing Resources	X X X X
Technical Readiness	X X

Surface PC

FY25 Surface PC Reseller Alliance Program requirements

		Bronze	Silver	Gold	Platinum
Contract		Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership	Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership	Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership	Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership
Revenue Based on MSRP Market Category 1	Japan United Kingdom United States	$500K TTM**	$1M TTM**	$2.5M TTM**	$50M TTM**
Revenue Based on MSRP Market Category 2	Austria Australia Belgium Bulgaria Canada China Croatia Czech Republic Denmark Estonia Finland France Germany Hungary Ireland Italy Latvia Lithuania Luxembourg Netherlands New Zealand Norway Poland Portugal Romania Slovakia Spain Sweden Switzerland	$300K TTM**	$700K TTM**	$1.5M TTM**	$30M TTM**
Revenue Based on MSRP Market Category 3	Bahrain Cyprus Egypt Greece Hong Kong India Korea Kuwait Malaysia Malta Mexico Oman Philippines Puerto Rico Qatar Saudi Arabia Singapore South Africa Taiwan Thailand UAE Vietnam	$200K TTM**	$500K TTM**	$750K TTM**	$20M TTM**


Contract
Revenue Based on MSRP Market Category 1	Japan United Kingdom United States
Revenue Based on MSRP Market Category 2	Austria Australia Belgium Bulgaria Canada China Croatia Czech Republic Denmark Estonia Finland France Germany Hungary Ireland Italy Latvia Lithuania Luxembourg Netherlands New Zealand Norway Poland Portugal Romania Slovakia Spain Sweden Switzerland
Revenue Based on MSRP Market Category 3	Bahrain Cyprus Egypt Greece Hong Kong India Korea Kuwait Malaysia Malta Mexico Oman Philippines Puerto Rico Qatar Saudi Arabia Singapore South Africa Taiwan Thailand UAE Vietnam
Bronze
Contract	Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership
Revenue Based on MSRP Market Category 1	$500K TTM**
Revenue Based on MSRP Market Category 2	$300K TTM**
Revenue Based on MSRP Market Category 3	$200K TTM**
Silver
Contract	Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership
Revenue Based on MSRP Market Category 1	$1M TTM**
Revenue Based on MSRP Market Category 2	$700K TTM**
Revenue Based on MSRP Market Category 3	$500K TTM**
Gold
Contract	Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership
Revenue Based on MSRP Market Category 1	$2.5M TTM**
Revenue Based on MSRP Market Category 2	$1.5M TTM**
Revenue Based on MSRP Market Category 3	$750K TTM**
Platinum
Contract	Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership
Revenue Based on MSRP Market Category 1	$50M TTM**
Revenue Based on MSRP Market Category 2	$30M TTM**
Revenue Based on MSRP Market Category 3	$20M TTM**

Recommended but not required Training/Assessments***

Surface AI PCs built for business
Copilot+ PCs from Surface for Business
Surface Solution ExpertPath
Surface Technical ExpertPath
Surface Hub ExpertPath

Microsoft AI Cloud Partner Program Member Status is available free of charge
**TTM = Trailing Twelve Months MSRP Revenue
***Require ExpertZone account

Surface Hub

FY25 Surface Hub Reseller Alliance Program requirements

		Bronze	Silver	Gold	Platinum
Contract		Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership	Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership	Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership	Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership
Revenue Based on MSRP Market Category 1	Japan United Kingdom United States	$500K TTM**	$1M TTM**	$2.5M TTM**	$50M TTM**
Revenue Based on MSRP Market Category 2	Austria Australia Belgium Bulgaria Canada China Croatia Czech Republic Denmark Estonia Finland France Germany Hungary Ireland Italy Latvia Lithuania Luxembourg Netherlands New Zealand Norway Poland Portugal Romania Slovakia Spain Sweden Switzerland	$300K TTM**	$700K TTM**	$1.5M TTM**	$30M TTM**
Revenue Based on MSRP Market Category 3	Bahrain Cyprus Egypt Greece Hong Kong India Korea Kuwait Malaysia Malta Mexico Oman Philippines Puerto Rico Qatar Saudi Arabia Singapore South Africa Taiwan Thailand UAE Vietnam	$200K TTM**	$500K TTM**	$750K TTM**	$20M TTM**


Contract
Revenue Based on MSRP Market Category 1	Japan United Kingdom United States
Revenue Based on MSRP Market Category 2	Austria Australia Belgium Bulgaria Canada China Croatia Czech Republic Denmark Estonia Finland France Germany Hungary Ireland Italy Latvia Lithuania Luxembourg Netherlands New Zealand Norway Poland Portugal Romania Slovakia Spain Sweden Switzerland
Revenue Based on MSRP Market Category 3	Bahrain Cyprus Egypt Greece Hong Kong India Korea Kuwait Malaysia Malta Mexico Oman Philippines Puerto Rico Qatar Saudi Arabia Singapore South Africa Taiwan Thailand UAE Vietnam
Bronze
Contract	Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership
Revenue Based on MSRP Market Category 1	$500K TTM**
Revenue Based on MSRP Market Category 2	$300K TTM**
Revenue Based on MSRP Market Category 3	$200K TTM**
Silver
Contract	Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership
Revenue Based on MSRP Market Category 1	$1M TTM**
Revenue Based on MSRP Market Category 2	$700K TTM**
Revenue Based on MSRP Market Category 3	$500K TTM**
Gold
Contract	Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership
Revenue Based on MSRP Market Category 1	$2.5M TTM**
Revenue Based on MSRP Market Category 2	$1.5M TTM**
Revenue Based on MSRP Market Category 3	$750K TTM**
Platinum
Contract	Active Reseller Agreement and Microsoft AI Cloud Partner Program Membership
Revenue Based on MSRP Market Category 1	$50M TTM**
Revenue Based on MSRP Market Category 2	$30M TTM**
Revenue Based on MSRP Market Category 3	$20M TTM**

Recommended but not required Training/Assessments***

Surface AI PCs built for business
Copilot+ PCs from Surface for Business
Surface Solution ExpertPath
Surface Technical ExpertPath
Surface Hub ExpertPath

Microsoft AI Cloud Partner Program Member Status is available free of charge
**TTM = Trailing Twelve Months MSRP Revenue
***Require ExpertZone account