Darren Sharpe

Darren is a seasoned professional in the IT channel and cloud marketplace domain, with 30 years of channel ecosystem experience. Currently the Microsoft Azure Marketplace Services Partner Lead in the UK, Darren has a deep understanding of cloud marketplace dynamics, and the opportunities and challenges the marketplace presents for customers, partners, and ISVs. He believes that partners play a crucial role in building business process change in cloud marketplaces, as they act as critical trusted advisors, cost optimizers, and services orchestrators for customers modernizing their application portfolios. Darren is passionate about sharing his insights and best practices with the partner community and the industry, and he's always looking for new ways to drive growth and innovation in the cloud marketplace field.