OEM Reseller Incentives Program Resource Center

Created Date 2018-09-21 |  Modified Date 2020-12-29

Applies to: OEM Reseller

The FY21 Program Letter and OEM Co-op Marketing Guidebook effective January 1, 2021 are now available.

Updated October 15, 2020

Added the FY21 OEM Co-op Marketing Guidebook (October Update) to FY21 Marketing Resources. Updates include:

  • Addition of Commercial Distributors to OEM Distributor incentive program.
  • Clarification and examples of Proof of Execution (POE).
  • Updates to Windows branding and logo guidelines.
  • Updates to Microsoft 365 and Microsoft Office branding guidelines.
  • Additional information regarding tax requirements and payment processing.

Updated July 9, 2020

FY21 resources are now available to include FY21 Program Letter and FY21 OEM Co-op Marketing Guidebook.

Updated April 14, 2020

Adding FY20 Program Letter - April update to FY20 Resources. This FY20 OEM Reseller Product Incentives Program Letter, effective April 21, 2020, replaces the FY20 OEM Reseller Product Incentives Program Letter issued on December 31, 2019.

Updated January 28, 2020

Added FY20 H2 OEM Co-op Marketing Guidebook to FY20 Training Resources.

OEM Reseller Incentives program provides channel incentives, including cash rebates and co-op marketing funds, to participating OEM Reseller for qualifying purchases of Microsoft Software licenses and products.


Important Resources

FY21 Program Resources

FY21 Marketing Resources

FY20 Program Resources

FY20 Training Resources

Incentive Platform Migration