Walking through the bustling halls of this year’s Consumer Electronics Show (CES), I couldn't help but reflect on the incredible journey we've taken with Windows PCs. From the early days of basic computing to the advanced capabilities of today's AI-powered Copilot+ PCs, the evolution has been remarkable.
CES 2025 was a whirlwind of technology and excitement as industry leaders, partners, and enthusiasts gathered to share and experience the latest trends and innovations. One of the highlights for me was witnessing the unveiling of our partners’ new AI-driven technologies that promise to reshape the way we interact with our devices. Our device partners continue to drive the innovation and scale that make them technology leaders.
I also joined an Omdia panel to discuss the potential of AI at the edge to change computing by empowering both the cloud and local edge AI to work together in a hybrid model to enable real-time processing and decision-making. This shift is driven by the need for results with little to no latency, tighter privacy and security, and the ability to operate offline in environments with unreliable internet connections. Microsoft is well positioned to help independent software vendors (ISVs) bridge this hybrid environment with a complete platform and toolset.
The evolution of Windows PCs
Windows PCs have continuously evolved to meet the changing needs of users, and in the past few years, the velocity of this evolution has only increased; from the introduction of Windows 95 to the launch of Windows 11, each iteration has brought new features and improvements. Today, with Copilot+ PCs, we're pushing the boundaries even further with enhanced performance, advanced AI capabilities, and robust modern security benefits.
Several Microsoft partners made significant announcements regarding support for Copilot+ PCs at CES, including announcing increased support to help make Copilot+ PCs more accessible. We’re excited that the latest iteration of cutting-edge Microsoft PCs is now supported at scale by our top silicon partners, further broadening availability across the original equipment manufacturer (OEM) ecosystem.
Microsoft’s partner ecosystem is leading the AI PC space with Copilot+ PCs, creating revenue opportunities throughout the ecosystem. In the last six months, we have witnessed our silicon partners rapidly scaling to support the increased performance, privacy, and security of Copilot+ PCs at everyday prices—a crucial strategy that drives innovation.
Tapping into the power of AI with Copilot+ PCs
Regardless of what sector you operate in and what kind of solutions or services you provide, Copilot+ PCs are purpose-built for faster, smarter, more secure work.
ISVs can tap into the power of Copilot+ PCs to create innovative applications that enhance productivity and user experience. Hybrid applications that are using local NPUs on the PC are creating a new silicon landscape for ISVs where millions of applications can be created. We are already seeing faster, more powerful applications due to the computing power offered by Copilot+ PCs. Take, for example, CapCut, a video editing app that offers real-time editing, advanced effects, and AI-based filters; its powerful features are enhanced by the NPU for smoother performance and quicker rendering times. DaVinci Resolve, a video editing application optimized for NPU capabilities to make its key features like Magic Mask and Smart Reframe run significantly faster, taps into the computing power of Copilot+ PCs to create efficient workflows for filmmakers, colorists, and editors.
Copilot+ PCs are helping Solutions partners take advantage of secure AI tools at the edge and in the cloud to offer tailored solutions that meet specific customer needs.
There is a significant opportunity for Cloud Solution Provider (CSP) partners to use Copilot+ PCs to help their customers develop a hybrid approach to compute data. AI at the edge can help CSP partners offer solutions that are scalable on the cloud while also reducing latency through faster response times by processing on the device.
With end of support for Windows 10 rapidly approaching (October 14, 2025), our systems integrator and deployment partners help us scale to reach customers that need a more performant, secure, and modern PC optimized for AI.
Since launching last June, our retail and channel partners have been tremendous assets, offering wide-ranging support for this new era of Copilot+ PCs. I know that with these latest announcements at CES, we have Copilot+ PCs that place these partners at the forefront of AI performance running locally on the device that will meet consumer needs.
The year of the great Windows 11 PC refresh
Consumers have access to the fastest, most intelligent Windows 11 PCs ever, making it a perfect time to upgrade before support for Windows 10 ends.
Starting October 14, 2025, Windows 10 will no longer receive support updates or free software updates. If you are on Windows 10, now is the time to move to the security, speed, and innovation that Windows 11 PCs provide—and you can get even more out of Windows 11 with Copilot+ PCs.
Looking ahead
With Copilot+ PCs, we are witnessing a new frontier in Windows PCs: one that is reimagining the PC landscape and the possibilities of computing. Together with our partners, we have designed the most powerful, secure, and intelligent Windows PCs ever. The advancements showcased at CES 2025 are just the start. Along with our partners, we're committed to driving innovation and delivering exceptional experiences for our customers.
Additional resources
We have a wealth of resources available to help our OEM and silicon partners innovate, grow, and succeed in the ecosystem:
- Join the Microsoft AI Cloud Partner Program for access to technical training, sales enablement resources, and marketing materials.
- Explore the Microsoft Device Partner Center, a self-service portal that provides licensing, technical, sales, and marketing resources, including guidance on building Windows-based devices and access to hardware certification tools and the Windows Hardware Lab Kit (HLK) for hardware compatibility testing.
- Check out the news and announcements from CES, and get ready for Microsoft Build and opportunities to engage with the broader Microsoft partner ecosystem.
- Stay up to date with the Windows Blog.