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Updated June 12, 2024

Earlier this year, we shared that we are evolving the partner event formerly called Microsoft Inspire to align with our flagship customer event, Microsoft Ignite. For the first time ever, this year’s Microsoft Ignite event will have partners join key customers and leading industry executives for an in-person experience in Chicago, Illinois on November 18-22, 2024. Participants will also be able to join digitally.

In preparation for Ignite and the start of our fiscal year, we are inviting our partners to join us for a digital event starting July 10, 2024, called MCAPS Start for Partners. I’m pleased to share more details about this partner invitation in this blog.

Each fiscal year at Microsoft begins with an event called MCAPS Start, designed for sellers in the global Microsoft Customer and Partner Solutions (MCAPS) organization. Partners are essential to our overall market strategy and can amplify sales efforts in ways we could never achieve alone. This year, we’re expanding our annual meeting with Microsoft sellers to include a partner-focused digital readiness event that we are calling MCAPS Start for Partners. By involving our partners in our go-to-market strategy from the beginning of the fiscal year, we can create synergy and drive collective success.

We invite you to save the date and join us virtually on July 10, 2024, to hear about how we are empowering customers and partners through AI transformation, our strategic investments, new priorities, and key program changes, as well as to celebrate the Microsoft Partner of the Year Award winners.

At MCAPS Start for Partners, you’ll hear more about how to engage, build, sell, and go to market with Microsoft. We are planning three key digital engagement moments:

  1. Live keynote with Judson Althoff, Executive Vice President and Chief Commercial Officer, Nick Parker, President, Industry & Partner Sales, and Nicole Dezen, Chief Partner Officer and Corporate Vice President, Global Partner Solutions at Microsoft, discussing how we can accelerate AI opportunity and growth together.
  2. Prioritized on-demand breakout sessions focused on critical topics and changes for the new fiscal year, including the Microsoft AI Cloud Partner Program, Microsoft commercial marketplace, co-sell, investments and incentives, and Go-To-Market.
  3. AMA (ask me anything) live sessions with Microsoft leaders to address any questions you have from the keynote and breakout sessions.

All event content will be available to our partners around the world, in every time zone:

  • Live keynote – broadcast July 10, 2:00-3:00pm PT (replay available July 11, 7:30-8:30am PT)
  • Breakout sessions – available on-demand immediately following the keynote
  • AMA Live sessions – to be scheduled for the week of July 15 to provide partners one week to consume the content and prepare questions

Registration for MCAPS Start for Partners is now open. Register today to join us on July 10 for the digital event. 

Thank you for your continued partnership. We look forward to supporting success and growth with you in the coming year!


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