Update and Guidance on Marketing Activities on Partner Center and Adcheck

Applies to: Qualified Partners

Summary

This communication provides information regarding the list of Marketing activities in Partner Center and Adcheck that are Eligible for the Jumpstart 2020 Tier 1 Program year. Please review the details below carefully as this relates to Precheck and POE submission processes and approvals.

Impacted Audience

OEM partners participating in the Jumpstart 2020 Tier 1 Program.

Details

In Program year 2020 the Jumpstart Team worked on aligning marketing activities across programs. During this process there was fundamentally no change in types of activities that are reimbursable in the Jumpstart Program. However, the naming and hierarchy of how these Activities were claimed changed, which therefore led to the mismatching Vehicle/Activity and Tactic/Expense Type options between Partner Center and Adcheck. We have since implemented workarounds and are applying leniency when reviewing POE in Partner Center, accepting various combinations of options declared at Pre-Check. While the options will not match 1:1, should the type of execution match, in principle, to the options declared in both Pre-Check and Partner Center, we would accept in audit. To assist with the appropriate selections, please find in the Appendix at the bottom of this communication all Activity Types & associated Tactics available in Partner Center for your ease of review.

Important things to note:
Vehicle in AdCheck = Activity Type in Partner Center
Tactic in AdCheck = Expense Type in Partner Center
Vehicle/Activity Type selection is made at the Planning stage in Partner Center. Tactic/Expense Type selection is made at the POE stage.

Example:

1. During Pre-Check submission in the AdCheck tool, the creative was declared as:
   Vehicle/Activity Type: Digital
   Tactic/Expense Type: Out of Home (OOH)
2. During Plan submission in Partner Center, the creative was declared as:
   Vehicle/Activity Type: Digital
3. During POE submission in Partner Center,
   Tactic/Expense Type: Out of Home (OOH) is not an available option under the Digital. However, by definition, Display Advertising encompasses such executions, so the appropriate selection in this case would be Display Advertising.

In addition to the above, we want to call out that there is an option that is currently available in Partner Center that is not eligible for Jumpstart 2020 Tier 1 Program. We are working to correct this in 2021 Program Year. Please refrain from selecting the below options when submitting POE in Partner Center:

• Activity Type: Readiness & Training
• Expense Type: Channel Partner Recruitment & Readiness

Long-Term Solution:

The Jumpstart Team has prioritized getting Partner Center and Adcheck aligned for the Jumpstart 2021 Program Year. It has also been requested to remove of the ineligible Activity as a selection in Partner Center to avoid confusion in the future.

Next steps

1. Please share this information with the appropriate people in your organization.
2. Review the below list of Eligible Activity and Expense Types and their definitions to aid in determining the appropriate selection for POE submission into Partner Center.
3. If any POE submitted with mismatching selections that are not accurate in principle (per the allowance described above), then they will be reviewed as “Further Partner Action Required”, with clear instructions on how to update.
4. If you have any questions on what to select during the submission process, please reach out to the Adcheck team for assistance at AdIntelEBQAdcheckSubmit@nielsen.com.

APPENDIX

Please find below all Activity Types and associated Tactics available in Partner Center for your ease of review. Below a table to further help in selection if there is a mismatch.

Below you will see a table that may be used to aid in further identifying what selection can be made given the Precheck or Claim ID selections.