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Introducing expanded AI benefits in ISV Success

Learn about the updated AI benefits and cash incentives designed to help you build innovative experiences, provide technical guidance, and grow your business globally.

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Azure Migrate and Modernize and Azure Innovate

Discover how you can deliver better customer experiences with comprehensive resources, extensive coverage across scenarios, and tailored incentives in one easy-to-navigate hub.

The value for Azure partners

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Implement efficiently with comprehensive resources in one place
• Leverage guidance including tooling, documentation, and responsible AI design to help improve execution.
• Engage with Microsoft experts via Migration Factory to augment capacity and capabilities at no extra cost.
• Empower tech and sales teams with dedicated partner enablement to build confidence.
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Increase agility with extensive coverage across scenarios and segments

• Drive AI transformation with offers for high-demand cloud, analytics, and AI scenarios.

Scale efficiently with structured pathways for partners to deliver projects of all sizes.

Differentiate apps and services backed by leading security on a trusted platform.

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Innovate confidently with tailored incentives to maximize earning opportunities
• Access funding at each stage of the journey, from planning to deployment.
Improve sales velocity with go-to-market support to enrich your pipeline and help win more deals.
Get faster time to value with seamless and automated approvals in Partner Center.

Increase agility with Azure offerings

 

Azure Migrate and Modernize

Migrate and modernize your existing applications, data, and infrastructure to Azure:

  • Infrastructure and Database migration ​and Microsoft Defender for Cloud
  • SAP workloads
  • Azure Virtual Desktop
  • Azure VMware Solution

Azure Innovate

Accelerate the next era of growth for your business:

  • Power business decisions with cloud-scale analytics
  • Build and modernize AI apps
  • Maximize developer productivity
  • Innovate with Azure AI Platform

Accelerate with comprehensive resources

 

Explore Azure Essentials

Elevate reliability, security, and ongoing performance of cloud investments with extensive guidance, resources, and tooling.

Start your learning journey

Empower tech and sales teams with dedicated partner skilling for high-demand cloud and AI scenarios.

Grow your business with partner benefits

Discover how you can earn incentives with Azure and deliver greater value to customers when you access our guide complete with eligibility, enrollment, and calculation details.

Protect workloads and applications

Incorporate strong security practices early in the development process, and protect applications and resources from code to cloud.

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Engagement model

The streamlined nomination process is easy to access in Partner Center.  

 1. Earn relevant specializations to access Azure partner-led offerings. 
 2. Nominate your customer through automated workflow in Partner Center.  
 3. Execute the project and submit Proof of Execution (POE).  
 4. Receive approval and funding in 45 days or less.  

Learn how to nominate 
Partner governance how to video

Earn incentives for supported scenarios

Nominate projects for partner-led cloud migration, modernization, and AI innovation. Select your partner type to explore supported scenarios and requirements.

Frequently asked questions (FAQ)

What are Azure partner-led offerings?

Azure Migrate and Modernize and Azure Innovate, underpinned by the foundational guidance of Azure Essentials, work together to help with simpler adoption of Azure, the foundation of the Microsoft Cloud. These offerings can address customer needs across scenarios, from secure migrations to AI innovation.

What is the value of having partner-led offerings?

These offerings are specifically for Azure Expert Managed Services Providers and partners with Azure specializations. The advantages of Azure partner-led offerings include:

  • Direct nominations. Partners can nominate directly and access resources and funding to help accelerate high-demand cloud and AI use cases. For resiliency scenarios, dedicated enablement and best practices are available for all partners. 
  • Faster approval via standardized offers. Azure partner-led offerings use pre-determined offer sizes to expedite approval times and enable agility and scale.
  • Self-serve workflow to nominate and track. Partners can nominate aligned customers through Microsoft Commerce Incentives (MCI) within their Partner Center experience. A self-serve workflow provides partners the ability to track approval status and get paid upon engagement completion.
If my scenario is not covered, what should I do?

We typically introduce expanded scenarios and benefits throughout the year, so keep checking the page for updates. For managed partners, we recommend working with your Microsoft partner development manager or engaging the local Microsoft field sales team to stay in the know. You can also join our Azure offerings private partner community and find links to attend upcoming office hours.

What customers are eligible for Azure partner-led offerings?
Customers in the following segments are eligible: Major, SMC (Corporate and Scale), and SMB (with a TPID). Strategic customers are not eligible.
What phases of customer deployment are supported in Azure partner-led offerings?
Azure Migrate & Modernize supports:
  1. Pre-sales: Assessments
  2. Post-sales: Migration & Modernization Deployments

Azure Innovate supports:
  1. Pre-sales: Proof of Value
  2. Post-sales: Deployments

Azure Essentials guidance is currently available for proactive resiliency implementation. More information is coming soon.

Can you summarize the benefits of Azure partner-led offerings for customers?

Comprehensive resources, which include:

  • Guidance on best practices for well-architected and secure workloads
  • Offers for high-demand cloud, analytics, and AI use cases
  • Expanded AI investments, benefits, and incentives
  • Partner funding
  • Assistance from Migration Factory (optional)
  • Partner enablement (optional)
How do I nominate my customers or my own project?
Learn more about Azure partner-led offerings, then go to the nomination page when you’re ready to nominate your customer.
What are the ISV investments and benefits that were announced at Microsoft Ignite?

At Microsoft Ignite, we shared that we’ve expanded the ISV Success benefits and incentives for AI projects. For software companies currently eligible for Azure partner-led ISV offerings or those who have attained a Solutions Partner* with certified software** designation, the ISV Success Advanced Package now includes cash incentives to help build and deploy AI apps and support end-customer migrations to their cloud apps.

Learn how partners add value with Azure

 Virtusa supports cloud migration with Azure offerings
Virtusa supports customers throughout the stages of their cloud migration journey with skilled support and funding from Azure Migrate and Modernize.
3Cloud helps customers scale with Azure
3Cloud helps customers accelerate their migration journey and achieve scale with Azure Migrate and Modernize.   
Claranet fuels customer growth with Azure offerings
Claranet maximizes Azure offerings to support customer growth and transformation in a quickly changing landscape.   
SNP Technologies accelerates customer migration to Azure
SNP Technologies drives successful cloud transformation for customers efficiently and effectively with Azure Migrate and Modernize. 

Partner Resources

* “Solutions Partner” refers to a company that is a member of the Microsoft AI Cloud Partner Program and may offer software, services, and/or solutions to customers. Reference to “Solutions Partner” in any content, materials, resources, web properties, etc. and any associated designation should be not interpreted as an offer, endorsement, guarantee, proof of effectiveness or functionality, a commitment or any other type of representation or warranty on the part of Microsoft. All decisions pertaining and related to your business needs including but not limited to strategies, solutions, partner selection, implementation, etc., rests solely with your business.

** A certification is (1) specific to the solution’s interoperability with Microsoft products and (2) based on self-attestation by the solution owner.  Solutions are only certified as of the date the solution is reviewed. Solution functionality and capability are controlled by the solution owner and may be subject to change. The inclusion of a solution in marketplace and any such designations should not be interpreted as an offer, endorsement, guarantee, proof of effectiveness or functionality, a commitment or any other type of representation or warranty on the part of Microsoft. All decisions pertaining and related to your business needs including but not limited to strategies, solutions, partner selection, implementation, etc., rests solely with your business.