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Market your app

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Which marketplace is best for your app?

List your offers and trials, manage and monitor your app, and sell directly to customers within the Microsoft global ecosystem. Compare the benefits of AppSource and the Microsoft Azure Marketplace to find the one that works best for your business.

Features	Azure Marketplace	AppSource
Target audience	IT professionals, developers (including database administrators, SecOps, Enable Azure, and others)	Line-of-business (LOB) decision makers (including procurement, manufacturing, accounting, and others)
Built to extend	Microsoft Azure	Azure, Microsoft Dynamics 365, Office 365, Power Platform, and Power Apps
Types of solutions and services	Infrastructure solutions and professional services	Finished LOB apps and professional services
Publishing options	Contact Me, Consulting Services Offer, Trial, Virtual Machine, Solution Templates, or Managed Apps	Contact Me, Consulting Services Offer, or Trial
In-app experience	Azure Portal and command-line interface (CLI)	Office 365, Dynamics 365, Power Platform, Office client apps

Azure Marketplace
Target audience	IT professionals, developers (including database administrators, SecOps, Enable Azure, and others)
Built to extend	Microsoft Azure
Types of solutions and services	Infrastructure solutions and professional services
Publishing options	Contact Me, Consulting Services Offer, Trial, Virtual Machine, Solution Templates, or Managed Apps
In-app experience	Azure Portal and command-line interface (CLI)
AppSource
Target audience	Line-of-business (LOB) decision makers (including procurement, manufacturing, accounting, and others)
Built to extend	Azure, Microsoft Dynamics 365, Office 365, Power Platform, and Power Apps
Types of solutions and services	Finished LOB apps and professional services
Publishing options	Contact Me, Consulting Services Offer, or Trial
In-app experience	Office 365, Dynamics 365, Power Platform, Office client apps

Get guidance

Schedule your Marketplaces Consultation

Set up your app for success. Get personal, expert advice to prepare your app for validation and listing in either the AppSource or Azure Marketplace.

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Publish your app today

You’ve learned everything you need to know. It’s time to show your app to the world and publish in one of our storefronts.

Visit AppSource Visit Azure Marketplace

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Global customers

See how this Microsoft partner used Azure Marketplace to open up new sales channels and reach a global audience of customers.

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