Go to a video about Azure hero offerings for partners Go to a video about Azure hero offerings for partners

Azure Migrate and Modernize and Azure Innovate

Discover how you can deliver better customer experiences with comprehensive resources, extensive coverage across scenarios, and tailored incentives in one easy-to-navigate hub.

The value for Azure partners

Icon of a folder with cursor arrows
Implement efficiently with comprehensive resources in one place
Leverage proven guidance including tooling, documentation, and responsible AI design to improve execution. 
Engage with Microsoft experts via FastTrack for Azure and Migration Factory to augment capacity and capabilities at no extra cost. 
Empower tech and sales teams with dedicated partner enablement to build confidence. 
Icon of a cloud and a square with dots
Increase agility with extensive coverage across scenarios and segments

• Lead AI transformation with offers for high-demand cloud, analytics, and AI scenarios.

Scale efficiently with structured pathways for software and services partners to deliver projects of all sizes.

Differentiate apps and services backed by leading security on a trusted platform. 

Icon of a graph and a gear
Innovate confidently with tailored incentives to maximize earning opportunities
• Access funding at each stage of the journey, from planning to deployment. 
Improve sales velocity with go-to-market support to enrich your pipeline and win more deals. 
Get faster time to value with seamless and automated approvals in Partner Center. 

Increase agility with Azure offerings


Azure Migrate and Modernize

Migrate and modernize your existing applications, data, and infrastructure to Azure:

  • Infrastructure and Database migration + Microsoft Defender for Cloud
  • SAP workloads
  • Azure Virtual Desktop
  • Azure VMware Solution

Azure Innovate

Accelerate the next era of growth for your business:

  • Power business decisions with cloud-scale analytics
  • Build and modernize AI apps
  • Maximize developer productivity
  • Innovate with Azure AI Platform

Accelerate with comprehensive resources


Introducing Azure Essentials

Elevate reliability, security, and ongoing performance of cloud investments with extensive guidance, resources, and tooling.

Start your learning journey

Empower tech and sales teams with dedicated partner enablement for high-demand cloud and AI scenarios.

Grow your business with Azure incentives

Discover how you can earn incentives with Azure and deliver greater value to customers when you access our guide complete with eligibility, enrollment, and calculation details.

Resources for secure migrations

Incorporate strong security practices early in the development process, and protect applications and resources from code to cloud.

A person looking at a laptop

Engagement model

The streamlined nomination process is easy to access in Partner Center.  

 1. Earn relevant specializations to access Azure partner-led offerings. 
 2. Nominate your customer through automated workflow in Partner Center.  
 3. Execute the project and submit Proof of Execution (POE).  
 4. Receive approval and funding in 45 days or less.  

Learn how to nominate 

Latest announcements 

Discover the latest updates in Azure Migrate and Modernize and Azure Innovate and introducing Azure Essentials —designed to elevate the reliability, security and ongoing performance of cloud and AI investments.  

Earn incentives for supported scenarios

 Nominate customers for partner-led migration, modernization, and innovation projects. Select your partner type to explore supported scenarios and requirements. 

Frequently asked questions (FAQ)

What are Azure partner-led offerings? 

Azure Migrate and Modernize and Azure Innovate, underpinned by the foundational guidance of Azure Essentials, work together to enable simpler adoption of Azure—the foundation of the Microsoft Cloud. These offerings can address customer needs across scenarios—from secure migrations and proactive resiliency to AI innovation.

What is the value of having partner-led offerings?

These offerings are exclusive to Azure Expert MSPs, partners with Azure specializations, and qualified ISVs. The capabilities of Azure partner-led offerings include: 

  • Direct nominations. Partners can nominate directly and access resources and funding to help accelerate high-demand cloud and AI use cases. For resiliency scenarios, dedicated enablement and best practices are available for all partners.  
  • Faster approval via standardized offers. Azure partner-led offerings use pre-determined offer sizes to expedite approval times and enable agility and scale. 
  • Self-serve workflow to nominate and track. Partners can now self-nominate and/or nominate aligned customers for eligible ISV scenarios through Microsoft Commerce Incentives (MCI) within their Partner Center experience. A self-serve workflow provides partners the ability to track approval status and get paid upon engagement completion.
If my scenario is not covered, what should I do?

We typically introduce expanded scenarios and benefits throughout the year, so keep checking the page for updates. For managed partners, we recommend working with your Microsoft partner development manager or engaging the local Microsoft field sales team to stay in the know. You can also join our Azure offerings private partner community and find links to attend upcoming office hours. 

What customers are eligible for Azure partner-led offerings?
Customers in the following segments are eligible: Major, SMC (Corporate and Scale), and SMB (with a TPID). Strategic customers are not eligible.
What phases of customer deployment are supported in Azure partner-led offerings? 
Azure Migrate & Modernize supports:
  1. Pre-sales: Assessments
  2. Post-sales: Migration & Modernization Deployments

Azure Innovate supports:
  1. Pre-sales: Proof of Value
  2. Post-sales: Deployments

Azure Essentials guidance is currently available for proactive resiliency implementation. More information is coming soon.

Can you summarize the benefits of Azure partner-led offerings for customers? 

Comprehensive resources, which include:

  • Guidance on best practices for well-architected and secure workloads
  • Offers for high demand cloud, analytics, and AI use cases
  • ISV and SI eligible engagements
  • Partner funding
  • Assistance from Migration Factory (optional)
  • Assistance from FastTrack for Azure engineers (optional)
  • Partner enablement (optional)  
How do I nominate my customers or my own project?
Learn more about Azure partner-led offerings, then go to the nomination page when you’re ready to nominate your customer.

Learn how partners add value with Azure

 Virtusa supports cloud migration with Azure offerings
Virtusa supports customers throughout the stages of their cloud migration journey with skilled support and funding from Azure Migrate and Modernize.
3Cloud helps customers scale with Azure
3Cloud helps customers accelerate their migration journey and achieve scale with Azure Migrate and Modernize.   
Claranet fuels customer growth with Azure offerings
Claranet maximizes Azure offerings to support customer growth and transformation in a quickly changing landscape.   
SNP Technologies accelerates customer migration to Azure
SNP Technologies drives successful cloud transformation for customers efficiently and effectively with Azure Migrate and Modernize. 

Partner Resources