Jumpstart 2020 Commercial Upsell Tagline Update

Created Date: 2019-08-21 |  Last Modified: 2019-08-21

Applies To: Jumpstart Program Participants


For JS2020, the Foundational Web and Print Line List Commercial upsell tagline has been updated to read “[OEM] recommends Windows 10 Pro for business.” instead of “[OEM] recommends Windows 10 Pro.” for JS2019. As a result, all applicable OEM System Web pages and PA Impressions that target Commercial Markets must be updated to display the new upsell text of “[OEM] recommends Windows 10 Pro for business.” adjacent to the Windows 10 SKU mentioned, in order to meet JS2020 Line List compliance. Remember that accrued Jumpstart Instant Rebate fund will be deducted if Jumpstart foundational line list is below 90% compliance.

To ease OEMs’ transition to the Jumpstart 2020 upsell text, OEMs may use the old tagline “OEM recommends Windows 10 Pro” ONLY within the following parameters;

  • OEMs have until December 31st, 2019 to make changes to the Line Lists and configurators on the relevant OEM System Web pages, as stipulated in the Final JS2020 MEG published on 5/31. This means that the JS2020 Q1 Line List audit will accept both the 2019 & 2020 taglines as compliant.
  • Starting January 1, 2020, Microsoft will only accept the JS2020 upsell text as compliant (as stipulated in the JS2020 MEG), in the JS2020 Q2 Line List audit and all other Line List audit periods thereafter.

The first quarter of JS2020 (Oct 2019 - Dec 2019) will serve as a grace period where the JS2019 tagline can be used as OEMs transition to the new tagline simultaneously. Also note that Microsoft has localized the “[OEM] recommends Windows 10 Pro for business” text into 40 Jumpstart-supported languages. The localized taglines are posted on the Jumpstart 2020 Marketing Assets SharePoint site here.

Please reach out to reviewjs@microsoft.com if you or an OEM partner have any questions on this.