Genuine Microsoft Label (GML) design to be refreshed

Created Date: 2020-12-04 |  Modified Date: 2021-05-25

Applies to: Direct embedded/Internet of things (IoT) original equipment manufacturers (OEMs), top volume OEMs (TVOs), Embedded and IoT distributors, Embedded/IoT original design manufacturers (ODMs), Named, ODMs, resellers, indirect embedded

GML refresh 2021 FAQ updated.

Updated April 15, 2021

GML refresh 2021 FAQ updated.

Updated April 01, 2021

Revised timeline for Partners Use-To-Exhaustion (UTE) date and SPV ship-to-exhaust estimate. See additional information in the details section below.

Updated March 25, 2021

External Product Specification for Genuine Microsoft Label (GML) is available at the link below. Samples will be available by mid-March.

Updated January 27, 2021

Change to GML Launch Strategy: The SPV will continue to ship the old GML until all stock has been exhausted. Stocks of the old GML are currently estimated to be exhausted around Monday April 19, 2021. The SPV will be able to advise closer to the time when orders will start to be fulfilled with the new GML.

Summary

The GML design is being refreshed to introduce new security features and ensure that the overall level of security of the label is maintained.

Details

GML part numbers will change as part of this design refresh, which will launch in April 2021.

The SPV will ship-to-exhaust any remaining stock of the old GML before they start shipping the new GML. Stocks of the old GML are currently estimated to be exhausted around Monday April 19, 2021. The secure print vendor (SPV) will be able to advise closer to the time when orders will start to be fulfilled with the new GML.

OEMs can use to exhaustion any stock of the current GML until September 30, 2021.

The price of the GML won’t be changing as part of this design refresh.

Revised timeline for Partners Use-To-Exhaustion (UTE) date and SPV ship-to-exhaust estimate

In response to feedback received from our Partners the Use-To-Exhaustion (UTE) date for the existing GML label has been extended to December 31st 2021 to facilitate Partners who may have built up larger stocks of GML than normal as part of their inventory planning during the pandemic. Partners are encouraged to continue to order GML labels as normal as stocks of the new GML label will not begin to be shipped by the Manufacturer until stocks of the existing GML label have been exhausted. With the extended UTE date Partners do not need to run down stocks of the existing GML label in preparation for launch of the new label and can slipstream the new GML into their production planning.

The SPV will ship-to-exhaust any remaining stock of the old GML before they start shipping the new GML. Stocks of the old GML are currently estimated to be exhausted around Friday April 30, 2021. The SPV will be able to advise closer to the time when orders will start to be fulfilled with the new GML.

Next steps

Review the External Product Specification at the following link.

Questions?

Contact your channel operations manager or account manager if you have any questions.

GML refresh 2021 FAQ

Why is the GML design changing?

The GML design is being refreshed to introduce new security features and ensure that the overall level of security of the label is maintained.

Features of current GML
Features of next-generation GML
  • Color-shift ink has been changed to a rectangle at the bottom of the label.
  • The Windows text is in white on the color-shift area.
  • The Windows logo is displayed in white on top of the hologram area and doesn’t fill the entire width of the label.
  • Behind the Windows logo are multiplane depth™ images (holograms), which move as the label is tilted and appear to be at depth within the label.
  • Enhanced holographic features—animated logo with achromatic-color switch, pulsing-line structures, and metalized-tile effects.
  • Full label voiding (FLV) feature
  • The Windows text is metalized.
  • The bottom of the label has multiplane depth™ holographic feature, which moves as the label is tilted and appears to be at depth within the label.
  • Color-shift ink has been changed to a rectangle at the bottom of the label.
  • The Windows text is in white on the color-shift area.
  • The Windows logo is displayed in white on top of the hologram area and doesn’t fill the entire width of the label.
  • Behind the Windows logo are multiplane depth™ images (holograms), which move as the label is tilted and appear to be at depth within the label.
  • Enhanced holographic features—animated logo with achromatic-color switch, pulsing-line structures, and metalized-tile effects.
  • Full label voiding (FLV) feature
  • The Windows text is metalized.
  • The bottom of the label has multiplane depth™ holographic feature, which moves as the label is tilted and appears to be at depth within the label.
What’s not changing?

Features and specifications that will remain unchanged

  • Dimensions of the label—height and width
  • Shape of the label
  • Adhesive
  • Durability
  • RoHS/REACH compliance
  • Designed for hand application only

Will the cost of the GML change?

No, there will be no change to the cost of the GML.

When will the design specification for the new GML be published?

The design specification is available at here.

Will the GML part numbers be changing?

Yes, the part numbers will be changing as shown in the following chart:

Current part number
Description
New part number
Description
H17-10001 Windows GML K21-10001 Windows GML
H17-20001 For Education GML K21-20001 For Education GML
H17-10001
Windows GML
H17-20001
For Education GML
H17-10001
K21-10001
H17-20001
K21-20001
H17-10001
Windows GML
H17-20001
For Education GML
Will the licensing requirements for applying a GML to a device be changing?

No, the licensing requirements for applying a GML to a device won’t be changing.

What will the new GML look like?
2017 GML
H-Series GML

Windows

Windows, 2017 GML

Windows for Education

Windows for Education, 2017 GML

Windows

Windows, H-Series GML

Windows for Education

Windows for Education, H-Series GML

Windows

Windows, 2017 GML

Windows for Education

Windows for Education, 2017 GML

Windows

Windows, 2017 GML

Windows

Windows, H-Series GML

Windows

Windows, 2017 GML

Windows for Education

Windows for Education, H-Series GML

When will the SPV stop shipping the old GML?

The SPV will continue to ship the old GML until all stock has been exhausted. Stocks of the old GML are currently estimated to be exhausted around Friday April 30, 2021. The SPV will be able to advise closer to the time when orders will start to be fulfilled with the new GML.

When will the SPV start shipping the new GML?

The SPV will ship-to-exhaust any remaining stock of the old GML before they start shipping the new GML. Stocks of the old GML are currently estimated to be exhausted around Friday April 30, 2021. The SPV will be able to advise closer to the time when orders will start to be fulfilled with the new GML.

How long can the old GML continue to be used on devices?

The old GML can continue to be used on devices up until December 31st 2021. The old GML may not be applied to devices shipped after December 31st 2021.

Which products require a GML?

GML placement for Windows devices - the following table summarizes GML placement requirements:

Windows Core or Home products
Windows Pro Editions and Education offerings
All other Windows products
Worldwide (except People’s Republic of China [PRC]) No Yes No
China (PRC, excluding Hong Kong and Macao) Yes Yes No
Worldwide (except People’s Republic of China [PRC])
No
China (PRC, excluding Hong Kong and Macao)
Yes
Worldwide (except People’s Republic of China [PRC])
Yes
China (PRC, excluding Hong Kong and Macao)
Yes
Worldwide (except People’s Republic of China [PRC])
No
China (PRC, excluding Hong Kong and Macao)
No

Will samples be available?

Yes, samples will be available by mid-March 2021.

What are the recommended application techniques for the H-Series GML?

Videos demonstrating the recommended handling procedure for removing the H-Series GML labels from the backing liner and application can be found in the GML Application Techniques presentation.